Key facts
- Vendors reported increased visitor numbers and sales at the Hong Kong Wine and Dine Festival.
- The festival coincided with Halloween celebrations and had extended opening hours.
- A wine exhibitor anticipates double-digit revenue growth.
- A Chinese cuisine stall operator projects a 20% sales rise.
Vendors at Hong Kong's Wine and Dine Festival reported a stronger turnout and signs of improving business on Saturday as the annual event entered its first weekend. The festival coincided with Halloween celebrations and featured extended opening hours until 1am. Some exhibitors noted a noticeable increase in visitor numbers compared to the first two days of the four-day event.
A wine exhibitor representative, Wong, anticipates double-digit revenue growth, attributing her confidence to the organizers' promotional campaigns and the event's synergy with Halloween weekend. She noted a trend of younger patrons favoring lower-alcohol drinks and projected an influx of travelers from mainland China.
Chow, a chef operating a Chinese cuisine stall, predicted sales could rise by roughly 20 percent, highlighting increased media attention and heavier crowds. His stall features innovative takes on traditional items, and he noted that the venue's proximity to the International Finance Centre is advantageous for brand recognition.