Key facts
- Hong Kong bars expect over 50% sales increase on Saturday compared to last year.
- Inaugural "Halloween Month" campaign has been well-received by businesses.
- Increased visitor numbers from mainland China's Greater Bay Area noted.
- Retailers are reducing Halloween costume discounts to protect margins.
- Hershey reported strong quarterly earnings driven by seasonal shipments and retail partnerships.
- Lindt faces analyst caution with a predicted earnings miss for the second half of 2026.
Hong Kong's inaugural "Halloween Month" has been a success for businesses, with bar and restaurant operators in Lan Kwai Fong anticipating a more than 50% increase in sales on Saturday compared to the previous year. The surge is attributed to Halloween falling on a weekend and the Tourism Board's promotional campaign, which has attracted visitors from mainland China's Greater Bay Area. Meanwhile, retailers are adopting more disciplined promotional strategies for Halloween, reducing discounts on costumes and accessories to protect profit margins. Candy makers like Hershey and Mondelez International are refreshing seasonal offerings, with Hershey reporting stronger quarterly earnings driven by increased seasonal shipments and strong retail partnerships.