Key facts
- Samsung Electronics is reportedly ending home appliance sales in Hong Kong.
- The company will continue to provide after-sales service and warranty support for products already sold.
- Samsung ranked third in Hong Kong's refrigerator market last year with a 15% share.
Samsung Electronics is reportedly withdrawing from Hong Kong's home appliance market, extending a pullback that began when the group said it would stop selling large white goods on the mainland. The South Korean technology giant is winding down its home appliance business in Hong Kong, covering refrigerators, washing machines and air conditioners, while its smartphone, tablet, television and computer monitor operations remain unaffected. Samsung Hong Kong told local media that its business remains stable and that it has been continuously reviewing and adjusting its product portfolio to meet changing market conditions and consumer preferences. As part of a strategic adjustment, Samsung Hong Kong is focusing its resources on developing televisions, monitors, audio products, commercial displays and mobile communication devices. A check by MARKETING-INTERACTIVE found that large home appliances such as refrigerators and air conditioners on Samsung Electronics Hong Kong's website no longer have an add-to-cart function, while some were marked as sold out. Samsung stopped selling home appliances in mainland China in May.