Key facts
- Gen Z and millennials are moving to Texas cities for distinct reasons.
- Gen Z movers are primarily seeking early-career opportunities in Texas.
- Millennial movers are drawn to Texas for more space and affordability.
- San Antonio recorded the highest net migration for Gen Z movers.
- Dallas and Houston saw the largest net migration for millennial movers.
- Texas cities offer a more diverse job market and lower cost of living than many coastal cities.
Texas cities are experiencing significant migration from both Gen Z and millennial generations, though their motivations for moving differ, according to Redfin's analysis of US Census data. While previous waves of movers were often remote workers stretching coastal salaries, the current trend sees younger individuals prioritizing career opportunities and affordability.
Gen Z movers, like Brant Eckert who relocated to San Antonio on a $60,000 salary, are looking for places to start their careers. Redfin Chief Economist Daryl Fairweather noted that these younger movers are less focused on remote work flexibility and more on where they can launch their professional lives. San Antonio, in particular, saw the highest net migration among Gen Z movers, adding 10,678 residents.
Millennials, who are typically further along in their careers, are seeking more space and affordability, which Texas cities provide in abundance. Dallas and Houston recorded the highest net migration counts for millennials, with 13,072 and 16,365 new residents, respectively. Gerardo and Tomi Ruiz, for example, moved from San Bernardino, California, to San Antonio, citing the significantly lower rent, paying $1,250 for a two-bedroom apartment compared to $2,350 for a smaller place in California. Despite a lower hourly wage as a phlebotomist in Texas, Tomi Ruiz indicated that the overall savings made up for the difference.
Fairweather also pointed out that while coastal cities may offer higher salaries, Texas cities present a more diverse job market and a more attainable middle-class lifestyle. Denver, once a pandemic darling for movers, has seen a net loss of Gen Z and millennial residents as it becomes more expensive, reinforcing Texas's position as a more affordable alternative for housing and general living expenses.