Key facts
- Dyson has launched a new smart toothbrush priced at £420.
- The toothbrush features a 100k pixel macro lens camera to stream live footage from inside the mouth.
- It offers flossing and mouthwash-spraying capabilities.
- The device connects to the MyDyson app to provide feedback on cleaning habits.
- Dyson claims the toothbrush removes up to 72% more plaque than leading electric toothbrushes.
Dyson has introduced a high-tech toothbrush priced at £420, featuring a built-in camera that streams live footage from inside the user's mouth to the MyDyson app. The device, which took six years and 661 engineers to develop, aims to provide users with detailed feedback on their brushing technique and oral hygiene. In addition to cleaning, the toothbrush can also floss and spray mouthwash, with the company claiming it removes up to 72% more plaque than leading electric toothbrushes. Dyson founder James Dyson launched the product in Paris, highlighting the company's extensive research into oral care regimes. The toothbrush is part of a 'complete dental system' that includes non-foaming toothpaste and mouth rinse, each costing £8.50. However, dental professionals caution that expensive gadgets are not a substitute for a proper brushing routine, with the British Dental Association emphasizing that basic oral hygiene practices are sufficient for good health.