Key facts
- Disney plans to increase prices on ad-free Disney+ and Hulu subscriptions.
- The ad-free Disney+ monthly price will increase by $2.50 to $21.49.
- The ad-free Hulu monthly price will increase by $2.50 to $21.49.
- The ad-free Disney+ and Hulu bundle monthly price will increase by $2 to $21.99.
- The ad-supported Disney+ and Hulu bundle price will remain $12.99 per month.
- Standalone ad-supported Disney+ and Hulu subscriptions will increase by $0.50 to $12.49 per month.
Disney is set to increase subscription prices for its streaming services, including ad-free tiers of Disney+ and Hulu, according to a report by Bloomberg News. The move signals a continued industry trend of major platforms raising costs and introducing or expanding ad-supported options to drive revenue growth and improve profitability amid rising content expenses.
The ad-free Disney+ plan will see a $2.50 monthly increase, bringing its price to $21.49, a 13% jump. Similarly, the ad-free Hulu plan will also rise by $2.50 per month. For customers opting for an ad-free bundle of both Disney+ and Hulu, the price will go up by $2 to $21.99 per month. Disney is expected to notify customers of these changes soon.
Standalone ad-supported versions of Disney+ and Hulu will also experience a price hike of $0.50, reaching $12.49 per month. However, the ad-supported bundle of Disney+ and Hulu will remain unchanged at $12.99 per month.
These pricing adjustments come as Disney sharpens its focus on its streaming operations, with recent executive appointments including Karandeep Anand as its first chief technology officer and Adam Smith's promotion to lead the streaming business.