Key facts
- Casio plans to increase its store network in India by about 70% by 2030.
Casio targets India's growing watch market with affordable models
IN SHORT
Japanese watchmaker Casio is expanding its presence in India by increasing store openings and locally producing select watch models. This strategy aims to better cater to Indian consumer preferences and leverage the country's manufacturing capabilities.
Key Numbers
70%store network expansion target by 2030
28watch models manufactured in India
August 12, 2025start date for local sales
end of July 2025commencement of sales for 'Made in India' watches
Who's Involved
Casio Computer
Japanese watchmaker increasing India presence
Casio India
Subsidiary announcing local manufacturing and sales
Takuto Kimura
Managing Director of Casio India
↳ Why This Matters
Casio's increased investment in local production and retail expansion in India signals a growing commitment to one of the world's largest and fastest-growing consumer markets, potentially impacting competition and product availability within the Indian watch sector.