Key facts
- Arsenal's brand value rose 35% to £1.35 billion, with a Brand Strength Index of 94.0.
- Arsenal now ranks third globally in brand value, behind Real Madrid and FC Barcelona.
- Tottenham Hotspur's brand value fell 25% to £501 million, dropping to 13th globally.
- The combined brand value of the top 50 football clubs reached a record £21.1 billion.
- Premier League clubs represent £8.5 billion of the total brand value, with 18 clubs in the top 50.
- Liverpool's enterprise value ranks fifth highest at £4.4 billion.
The combined brand value of the world's top 50 football clubs has reached a record £21.1 billion, marking the strongest annual growth in the 15-year history of Brand Finance's Football 50 report. The total enterprise value of these clubs stands at £68.3 billion.
Arsenal FC has emerged as England's most valuable and strongest football club brand for the first time, with its brand value soaring 35% to £1.35 billion and its Brand Strength Index reaching 94.0 out of 100. This performance places Arsenal third globally, behind only Real Madrid CF and FC Barcelona.
The club's rise is linked to its recent Premier League title win, a Champions League final appearance, and strong performances from its players in the FIFA World Cup 2026. Fan perception of Arsenal's ambition increased to 62%, and associations with heritage rose to 71%.
In contrast, Tottenham Hotspur FC's brand value has fallen 25% to £501 million, causing the club to drop out of the global top 10 to 13th place. Tottenham's Brand Strength Index score decreased to 63.1 out of 100, with only 15% of domestic fans associating the club with ambition, compared to 62% for Arsenal.
Scott Moore, Head of Sports Services at Brand Finance, noted the significant 31-point gap in brand strength between Arsenal and Tottenham, highlighting the broader relationship between sporting performance, fan perception, and commercial value.