Key facts
- The Trump Organization has applied to register and operate the .trump top-level domain.
- The application was filed by DTTM TLD, LLC, an affiliate of DTTM Operations.
- Eric Trump and Donald Trump Jr. are listed as representatives for DTTM TLD, LLC.
- The Internet Corporation for Assigned Names and Numbers announced over 1,000 applications for top-level domains.
The Trump Organization is seeking to establish a dedicated top-level domain, .trump, to encompass its diverse business interests. The application was submitted by DTTM TLD, LLC, an entity affiliated with DTTM Operations, which manages the former president's trademarks.
ICANN, the non-profit organization responsible for managing the internet's domain name system, revealed over 1,000 applications for new top-level domains. The .trump domain application lists Eric Trump and Donald Trump Jr. as representatives, alongside Alan Garten, the company's chief legal officer, and Michael Levchuck, director of finance for Trump's hotels in New York and D.C.
The company stated its intention to utilize the .trump domain for various purposes, including internal corporate infrastructure and customer-facing websites and services that support the broader Trump Organization ecosystem. Currently, the organization primarily uses the .com domain.