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Toyota's successive chiefs press on with founder's dream of flying

Created at 19 Aug · 4:56 PM1 source↑ Market-relevant
IN SHORT

Toyota Motor is collaborating with U.S. startup Joby Aviation to commercialize electric air taxis, aiming to realize the Japanese automaker's century-old ambition of flight. The partnership involves a manufacturing joint venture where Toyota holds a majority stake, leveraging its production expertise with Joby's eVTOL technology.

Key Numbers

51 percentToyota's stake in the joint venture
49 percentJoby's stake in the joint venture
200 mphJoby S4 cruising speed
4 passengersJoby S4 capacity
$894 millionToyota's investment in Joby Aviation
200 employeesToyota employees deployed to Joby

Who's Involved

Toyota Motor
Japanese automaker pursuing electric air taxi commercialization
Joby Aviation
U.S. startup partner in electric air taxi venture
Joby Toyota Aero Manufacturing Preparation Company
New joint venture entity for manufacturing electric air taxis
Akio Toyoda
Toyota Chairman with past misgivings about electric cars
Toyota's successive chiefs press on with founder's dream of flying

↳ Why This Matters

Toyota's deep involvement and majority control in a joint venture with Joby Aviation signals a serious industrial push towards commercializing electric air taxis, potentially bringing the long-promised flying car closer to reality by applying established manufacturing discipline to a nascent technology.

Key facts

  • Toyota Motor is partnering with U.S. startup Joby Aviation to commercialize electric air taxis.
  • A new manufacturing joint venture, Joby Toyota Aero Manufacturing Preparation Company, has been formed with Toyota holding a 51% stake.
  • The Joby S4 eVTOL aircraft is designed to carry a pilot and four passengers at speeds up to 200 mph.
  • Toyota has invested roughly $894 million in Joby Aviation since 2019.
  • Joby has passed several FAA certification steps and plans to commence flight testing soon.

Toyota Motor is advancing its century-old ambition of flight through a significant partnership with U.S. startup Joby Aviation, aiming to commercialize electric air taxis. The collaboration has culminated in the formation of a manufacturing joint venture, the Joby Toyota Aero Manufacturing Preparation Company, in which Toyota holds a controlling 51% stake.

This venture leverages Toyota's renowned manufacturing prowess, including its production system principles focused on productivity, quality, and cost efficiency, to scale the production of Joby's eVTOL (electric vertical take-off and landing) aircraft. The Joby S4, the aircraft at the center of this initiative, is designed to take off vertically like a helicopter and transition to forward flight, capable of reaching speeds around 200 mph while carrying a pilot and four passengers. The aircraft has already demonstrated its capabilities, including a point-to-point flight across New York City in April 2026.

Toyota's commitment to Joby extends beyond this joint venture, with the Japanese automaker having invested approximately $894 million since 2019, making it the startup's largest external shareholder. The move from financial investment to a shared factory floor signifies a deeper integration, with Toyota deploying around 200 employees to assist Joby in establishing manufacturing operations. Joby has reportedly passed several key Federal Aviation Administration (FAA) certification steps and plans to commence flight testing this year, moving the concept of flying taxis closer to a tangible reality.

While challenges remain, including securing full FAA type certification for passenger flights and proving the economic viability of sky-taxis against traditional transport, the involvement of a major manufacturer like Toyota is seen as a strong indicator of the sector's potential. This partnership suggests a shift from conceptual designs to actual scaled production, potentially marking the beginning of a new era in personal air travel.

Frequently asked questions

The joint venture is named the Joby Toyota Aero Manufacturing Preparation Company.

The Joby S4 is an electric vertical take-off and landing (eVTOL) aircraft designed to carry a pilot and four passengers at speeds up to 200 mph.

Toyota has invested approximately $894 million in Joby Aviation since 2019.

Key challenges include obtaining FAA type certification for passenger flights and proving the economic viability of the service.

What Happens Next

01Joby plans to start flight testing this year.
02The joint venture aims to scale production of the Joby S4 aircraft.

How It Developed

Toyota has been working with U.S. startup Joby Aviation to commercialize electric air taxis.
Toyota and Joby Aviation have formalized a manufacturing joint venture named Joby Toyota Aero Manufacturing Preparation Company.
Toyota holds a 51 percent stake in the joint venture, with Joby holding the remaining 49 percent.
The Joby S4 aircraft, an electric vertical take-off and landing (eVTOL) vehicle, can carry a pilot and four passengers at speeds around 200 mph.
The Joby S4 successfully flew point-to-point across New York City in April 2026.
Toyota has invested approximately $894 million in Joby Aviation since 2019, becoming its largest external shareholder.
Pilot production of the S4 is underway at Joby's California base.
Toyota has deployed approximately 200 employees to assist Joby with manufacturing operations.

Sources

T1
Toyota's successive chiefs press on with founder's dream of flyingNikkei Asia
T2
Never Stop Driving #175: Toyota Goes Airborne - Hagertyhagerty.com
T2
Toyota Might Give Us Flying Cars Before GTA 6 - Yanko Designyankodesign.com

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