Hyundai Motor Group invests $6B in AI and robotics hub

Key facts

• Hyundai Motor Group is investing $6 billion in a new 'Saemangeum AI Valley'.
• The company aims to become a leader in physical artificial intelligence and robotics.
• Hyundai's Robotics LAB is co-developing an on-device AI chip with DEEPX for autonomous robots.
• The group is accelerating AI transformation across its business, including R&D, manufacturing, and service operations.

Hyundai Motor Group is making a significant investment of $6 billion to establish a 'Saemangeum AI Valley,' signaling its ambition to transition beyond its automotive roots and become a leader in physical artificial intelligence and robotics. This strategic move involves accelerating AI transformation across all business functions, from research and development to manufacturing and customer service.

The group is focusing on creating a data-driven environment and enhancing collaboration to foster organization-wide AI adoption. Key initiatives include the development of generative AI tools and AI-powered applications designed to boost productivity and customer value.

Furthermore, Hyundai Motor Group's Robotics LAB has partnered with AI semiconductor specialist DEEPX to develop an "edge brain" on-device AI chip. This chip is designed to enable robots to operate autonomously without constant external connectivity, marking a crucial step towards realizing the vision of "Robotization of Space" solutions for various sectors like factories, buildings, logistics, and mobility.