Key facts
- TikTok launched "Must Eat," a new feature for restaurant discovery.
- The guide uses over 40 million posts and comments for recommendations.
- Users can filter by cuisine, price, rating, and location.
- It launches first in New York City, Los Angeles, and San Francisco.
TikTok has introduced a new feature called "Must Eat" to help users discover restaurants, leveraging its existing platform of user-generated content. The community-driven guide compiles recommendations from millions of posts and comments, allowing users to search by city and filter by various criteria such as cuisine and price. This move positions TikTok as a direct competitor to established platforms like Yelp and Google Maps by focusing on user recommendations rather than traditional reviews and search results. The feature is rolling out initially in New York City, Los Angeles, and San Francisco, with options for direct booking through OpenTable at select establishments.