Key facts
- Instagram is testing a new video format called "Features" that allows uploads up to 90 minutes long.
- The "Features" format is currently being tested in the US and Brazil.
- Instagram's "Instagram for TV" app is being expanded to more platforms.
- Creators can add videos to a "Series" to connect episodic content.
- Creators can link up to 8 clips to one long video.
Instagram is testing a new video format called "Features" that allows creators to upload videos up to 90 minutes long, a significant shift from its previous focus on short-form content. The move aims to compete with YouTube for long-form video creators and ad revenue. The feature is currently being tested in the US and Brazil. Instagram's head, Adam Mosseri, explained that the platform wants to keep users engaged by offering both short-form Reels and longer "Features" content, and is expanding its "Instagram for TV" app to support this. Meta, Instagram's parent company, is exploring monetization strategies for these longer videos.