Key facts
- Google updated its privacy policy on October 16.
- The new policy allows data from Gmail and Photos to potentially inform ad personalization.
- This change is linked to the Personal Intelligence feature, which connects app data to Google AI products.
- Google stated ads will not be based directly on Gmail inbox or Photos library content.
Google has updated its privacy policy, potentially allowing data from services like Gmail and Photos to be used for advertising personalization. Previously, the company explicitly stated that content from these applications would not be used for targeted ads. The change, effective October 16, suggests that data shared through Google's Personal Intelligence feature with AI products could now influence ad targeting. Google clarified that ads will not be directly based on Gmail inbox or Photos library content, but rather on queries, response context, and general interests, while sensitive information will not be used for ad tailoring.