Key facts
- Singapore Airlines said the overhaul covers economy through first class, plus in-flight entertainment, Starlink WiFi, food and beverage and amenity kits.
- Ong Wah Li, vice president of product experience, said the airline's aim is to redefine long-haul travel.
- Lee Lik Hsin, chief commercial officer, said each cabin was designed individually but shares one ambition for comfort and flexibility.
- The Airbus A350-900 and A350-900ULR will get the new business class, and the A350-900ULR will get first class for the first time.
- Future Boeing 777-9s, set to deliver in 2027 pending FAA certification, will carry all four redesigned cabins.
- The airline said the program also includes upgrades to its airport lounges.
Singapore Airlines said on November 9, 2026, that it is investing over S$2 billion, or around $1.5 billion, to overhaul its long-haul experience across all cabins, from economy to first class. The program covers new seats, the in-flight entertainment system, Starlink WiFi, food and beverage offerings and amenity kits, and extends to the airline's airport lounges.
New seats and cabin products will be introduced starting in the second half of 2027 on selected Boeing and Airbus jets in the fleet. The airline's future Boeing 777-9s, set to deliver in 2027 but still awaiting certification from the Federal Aviation Administration, will feature all four redesigned cabins. The Airbus A350-900 and the A350-900ULR will be upgraded with the new business class, and the A350-900ULR will also get first class for the first time.
"When we set out to do this, our vision is to redefine long-haul travel, to create a journey that's more comfortable, personal, and intuitive for the customers," Ong Wah Li, vice president of product experience at Singapore Airlines, told Business Insider.
"While each cabin has been designed individually, they are united by the same ambition to make the experience more comfortable, flexible, and rewarding for our customers," Lee Lik Hsin, the airline's chief commercial officer, told reporters at a media preview on Thursday, November 5, 2026.
The airline unveiled its first look at the new cabins on Friday, November 6, 2026. The new economy seats will have 31 to 32 inches of legroom, up to 6 inches of recline and a four-way adjustable headrest, along with a cupholder, coat hook and under-monitor seatback pockets with separate compartments. The new premium economy seats will feature more legroom and a deeper recline.
Singapore Airlines was named the world's best airline by Skytrax in 2026. The carrier said it has seen rising travel in premium classes from non-corporate segments, including leisure, family and student travel.