Key facts
- Richard Mille will serve as the official timekeeping partner for GB1.
Richard Mille has been named the official timekeeping partner for GB1, Britain's challenger for the 2027 America's Cup. The partnership marks a new chapter for the British sailing team, led by Sir Ben Ainslie, as it prepares for its fourth America's Cup campaign.

The sponsorship deal provides financial backing and brand association for GB1 as it prepares for the prestigious America's Cup, a competition known for its high-performance sailing and technological innovation.
Richard Mille has joined GB1, the British America's Cup Challenger, as the team’s Official Timekeeping Partner for the 38th America's Cup. The partnership comes as the British team prepares for its fourth America's Cup campaign, representing the Challenger of Record, the Royal Yacht Squadron Ltd. The 2027 America's Cup will be hosted in Naples, Italy. GB1, formerly founded by Sir Ben Ainslie in 2014, has a history of success in the competition, including reaching the America's Cup Match and winning the Challenger Series in 2024. Skipper and helm Dylan Fletcher MBE, along with other key team members, will wear Richard Mille watches during the campaign. Both brands highlighted shared values of pushing boundaries and achieving high performance. Richard Mille has a history of supporting sailing events and developing dedicated watches for the sport.
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