Key facts
- DFS reported a one-third increase in profits.
- The company's profit jump is linked to its partnership with media personality Amanda Holden.
- Amanda Holden has launched a new collection of sofas, accent chairs, and scatter cushions with DFS.
- The collection draws inspiration from Amanda Holden's personal style and interests, including musical theatre.
- The 'Showstopper' theme within the collection features velour materials and dramatic colors, including a teal velvet sofa and a pink fluffy pouffe.
DFS has reported a one-third increase in profits, a boost attributed to its collaboration with media personality Amanda Holden and her new range of sofas. The collection, designed by Holden, aims to bring her signature glamorous style into homes.
The range includes sofas, accent chairs, and scatter cushions, with options for bold colors, tactile textures, and more neutral palettes. Holden stated that she wanted to "cover all bases," offering a variety of styles from "riskier elements" to "comfier, deeper sofas."
One theme within the collection, 'Showstopper,' is inspired by Holden's love for musical theatre and features velour materials and dramatic colors. This theme includes a teal velvet sofa available in multiple sizes, a tropical accent chair, a pink fluffy pouffe, and statement scatter cushions. Holden mentioned her particular fondness for the teal velvet sofa and the pink pouffe, which she has placed in her beauty room.