Key facts
- Red Bull spent £1.3 billion on athletes in 2025.
- The spending was for marketing energy drinks.
- Athletes mentioned include Ben Stokes, Max Verstappen, and Neymar.
Red Bull reported a significant increase in sponsorship costs for 2025, with the company spending £1.3 billion on athletes such as Ben Stokes, Max Verstappen, and Neymar to market its energy drinks. The firm's overall marketing expenditure saw a notable jump.