Key facts
- Premier League front-of-shirt sponsorship revenue increased 8% to £444 million.
- The rise in revenue occurred despite a ban on gambling firms.
- Tottenham Hotspur's front-of-shirt sponsorship value declined 40% to £29.8 million.
- Chelsea's sponsorship value fell by £16.7 million to £33.6 million.
- Arsenal's sponsorship value increased 19% to £59.2 million.
- Manchester United's front-of-shirt sponsorship value exceeded £60 million.
Premier League clubs' front-of-shirt sponsorship revenue has risen 8% to £444 million, despite the league's ban on gambling firms. The fifth annual Premier League Fair Market Value (FMV) Index, published by The Sponsor, reveals a widening gap between the league's most commercially powerful clubs and the rest of the market in a post-gambling-ban era.
Fair market value refers to the income a team can reasonably expect to achieve for its sponsorship in an arm's-length transaction. Tottenham Hotspur's front-of-shirt sponsorship value has declined 40% to £29.8 million, attributed to two consecutive 17th-place finishes and the loss of star players. Chelsea's sponsorship value has fallen by £16.7 million to £33.6 million following a disappointing campaign that resulted in absence from European football. In contrast, Arsenal's sponsorship value has increased 19% to £59.2 million, driven by winning the league and consistent high-quality performance. Manchester United remains a powerful sponsorship brand, with its front-of-shirt value exceeding £60 million, boosted by Champions League qualification.