Key facts
- RealPlus said the HouseCanary Google Listings Program will be available to its clients later in November at no cost to participating listing brokers and agents.
- Listings appear in Google mobile search with property photos, pricing and agent contact information, above traditional sponsored real estate ads, per the announcement.
- The placements include a click-to-contact feature that connects prospective buyers directly with the listing agent, according to the company announcement.
- HouseCanary negotiates agreements with multiple listing services to send brokerage members' listings to Google; participating MLSs include Bright MLS and California Regional MLS.
- HouseCanary said brokerages need to belong to a participating MLS, or encourage their local MLS to opt in, for listings to be included.
- HouseCanary is working through a Chapter 11 restructuring and is targeting emergence from bankruptcy before year-end under a proposed plan subject to court approval.
RealPlus said on November 10, 2026 that it is partnering with My State MLS to make HouseCanary's Google Listings Program available to its New York City residential brokerage clients. The company said the integration lets active listings appear in Google mobile search results with property photos, pricing and agent contact information.
The placements appear above traditional sponsored real estate ads and include a click-to-contact feature that connects prospective buyers directly with the listing agent, according to the company announcement. RealPlus described the offering as an additional digital listing distribution channel alongside portals and IDX, the industry system for sharing listings among brokers.
"We are always looking for ways to expand the value and capabilities we bring to our clients," Jennifer Boucher, RealPlus chief product officer, said in a statement. "This partnership is a great addition to our offerings, giving brokers and agents another way to put their listings in front of prospective buyers and generate direct connections."
RealPlus said the program will be available to its clients later in November and will be offered at no cost to participating listing brokers and agents. The company said the move aligns with its strategy of building listing and data infrastructure for New York City residential brokerages.