Key facts
- Philadelphia is celebrating LeBron James' upcoming debut with the 76ers before his first game.
- Fans and businesses are expressing excitement and hope for a championship.
- Artist Bill Strobel painted a mural of James on Javelin restaurant.
- Artist Chenlin Cai created a mural blending James with Chinese elements and William Penn.
- The price for the Sixers' home opener against the Cavaliers was around $300 on TickPick.
- Pennsylvania Governor Josh Shapiro proclaimed July 24 "LeBron James Day."
Philadelphia is embracing LeBron James' impending arrival with the 76ers, marked by early celebrations including street art, themed cocktails, and a statewide proclamation. Fans and local businesses are expressing significant optimism that James, referred to as the NBA's "king," will lead the team to a championship, ending a 43-year title drought.
Lifelong Sixers fan Albert Zheng commissioned artist Bill Strobel to paint a mural of James on his restaurant, Javelin, which has reportedly boosted foot traffic and social media engagement. Strobel compared James' impact to that of Julius "Dr. J" Erving, who was instrumental in bringing Philadelphia its last NBA title in 1983.
In Chinatown, artist Chenlin Cai created a mural blending James with Chinese cultural elements and state founder William Penn, inspired by his love for the athlete and a desire to see him lead the city forward. The price for the 76ers' home opener against the Cleveland Cavaliers on October 22 was listed around $300 on the resale website TickPick.
Local establishments like McGillin's Olde Ale House, the city's oldest bar, have introduced "Crown the King" cocktails and are anticipating large crowds for preseason games and media events building buzz around James' move.