Key facts
- Meta said the calling feature is available only to paid Muse subscribers in the US.
- Muse subscriptions start at $20 a month for 500 million tokens a week, Meta says.
- A $100 monthly plan offers 3 billion tokens, according to Meta's pricing.
- Meta Chief AI officer Alexandr Wang said the feature could handle calls people dislike making.
- Wang said a Muse email address option will soon reach free users.
- Google's Gemini and startup Instinct also offer AI agents that place calls, the report said.
Meta's consumer AI agent Muse can now place calls to US businesses on behalf of its users, the company said, after testing the feature with a select group of early adopters who had asked for access. Only paid subscribers in the US have access, Meta said.
Muse has more than 10 million users, Meta said in October 2026. Subscriptions start at $20 a month for 500 million Muse tokens a week, and heavier users can pay $100 a month for 3 billion tokens, according to the company's pricing.
Alexandr Wang, Meta's Chief AI officer and head of its Superintelligence Labs division, said the feature could take care of calls people do not want to make, such as those to a cable company, the DMV or a restaurant without online reservations. In a post on X on November 12, 2026, Wang said the feature was out for paid subscribers in the US.
Muse is not the only AI agent able to place calls to businesses. The startup Instinct has offered a similar option, as has Google's Gemini, the report said. The report said many businesses and receptionists hang up on calls from AI agents once they identify that the caller is not human.
Wang said this week that a recently added option to create a Muse email address will soon roll out to free users.