Key facts
- Nectar said its Creator Agent searches more than 300 million creator profiles to find potential brand partners.
- The agent drafts and sends messages in a brand's voice and creates landing pages to collect creator information.
- Nectar said the agent is available globally and covers Instagram creators and TikTokers.
- Nectar said it plans to offer the agent through its Model Context Protocol for use in Claude, ChatGPT, Gemini and Copilot.
- Nectar raised a $30 million Series A round in May led by Menlo Ventures and its Anthology Fund.
Nectar, an AI-powered operating system for marketing, announced its Creator Agent on November 12, 2026. The company said the agent can search for creators, review their content and brand partnerships, send personalized messages, coordinate collaborations and monitor campaign performance, replacing manual work that marketing teams previously did by scrolling social media and building spreadsheets.
Nectar said the agent searches more than 300 million creator profiles, including smaller creators gaining traction, and analyzes videos to judge whether a creator's content fits a brand. It also reviews content in context for brand safety rather than searching for specific keywords, the company said, and produces ranked lists of recommendations that update as creators gain popularity.
Once a match is found, the agent can draft and send messages in a brand's voice, create custom landing pages to collect creator information and help manage contracts, product gifting and shipping. It also remembers previous conversations so brands can track relationships without spreadsheets. A further feature looks for personal milestones such as an engagement or a new baby and suggests a personalized message or gift.
CEO Misbah Uraizee told TechCrunch that brands can share voice guidelines in any format and that Nectar applies proprietary guardrails to keep drafts on tone and in context. "Nectar understands what is being said in a video, reads the tone of the conversation, and knows the difference between a quote post on X and a TikTok comment section," she said.
Creator Agent is available globally and covers Instagram creators and TikTokers, Nectar said. The company plans to make the agent available through its Model Context Protocol, allowing teams to use it through AI assistants such as Claude, ChatGPT, Gemini and Copilot, as well as custom-built agents.
Nectar was founded by sisters Misbah and Farah Uraizee, both former Meta employees, and came out of stealth last year. In May it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, a joint initiative launched with Anthropic. The launch comes as more brands turn to creators to reach customers; US spending on creator advertising is expected to reach $44 billion in 2026, according to the Interactive Advertising Bureau. Nectar joins other companies introducing agentic AI assistants for influencer outreach, including Aspire and GRIN.