Key facts
- LACTAID ® has launched a summer campaign called LACTAID ® Sunday Dairies.
- The campaign aims to help consumers 'ditch the Sunday scaries' by enjoying ice cream.
- Television personality and model Ciara Miller is partnering with LACTAID ® for the campaign.
- The collaboration includes LACTAID ® Ice Cream pop-ups and sweepstakes.
The 'Sunday scaries' refers to the anxiety and dread some people experience at the end of the weekend, anticipating the start of the work or school week. This campaign by LACTAID ® aims to associate the brand with a positive and enjoyable end to the weekend, using ice cream as a vehicle for relaxation and enjoyment.