Key facts
- Haier launched its premium Horizon Collection refrigerator series in Vietnam on May 29.
- The launch targets Vietnamese consumers' demand for versatile fresh-keeping solutions.
- This is the first introduction of the Horizon Collection in the Southeast Asian market.
Haier's introduction of its Horizon Collection refrigerator series in Vietnam signifies a strategic move to capture a share of the Southeast Asian market. The company aims to cater to evolving consumer preferences for advanced features and design in home appliances, particularly focusing on freshness preservation capabilities.