Key facts
- Datassential and Circana have formed a new partnership.
- They will produce industry reports integrating Circana SupplyTrack data.
- The reports will also include Datassential's menu intelligence and consumer data.
- The goal is to offer enhanced insights into the food and beverage sector.
This collaboration between Datassential and Circana aims to leverage their combined data strengths to offer a more comprehensive view of the food and beverage market. By integrating supply-side data with menu trends and consumer preferences, the reports are expected to provide valuable intelligence for industry stakeholders.