Key facts
- NOW has launched a new campaign.
- The campaign features 4x Olympic medalist Jessie Diggins.
- It also includes celebrity yoga guru Kristin McGee and four other women.
- The campaign focuses on "new pursuits" and "what it takes to start NOW."
- It champions consistent, trusted habits for personal well-being.
NOW, a brand focused on empowering the healthy living community, has initiated a new marketing campaign. The initiative aims to inspire individuals, particularly women, to embrace new beginnings and maintain healthy lifestyles through consistent habits. The campaign features prominent female figures, including Olympic athlete Jessie Diggins and yoga instructor Kristin McGee, underscoring the message of personal empowerment and well-being.