Key facts
- Kellogg's is launching a regenerative agriculture program for its UK wheat supply.
- The program is a five-year partnership with Soil Capital.
- It will involve 25 wheat farmers across nearly 4,000 hectares of UK farmland.
- Farmers will receive guidance, financial incentives, and digital tools.
- The initiative aims to improve soil health, water, and biodiversity.
- Early data from the 2025 harvest shows an increase in direct drilling practices.
Kellogg's has launched a new five-year regenerative agriculture program aimed at supporting British wheat farmers and strengthening its UK supply chain. The initiative, developed in partnership with regenerative agriculture specialist Soil Capital, will work with 25 wheat growers cultivating nearly 4,000 hectares of farmland.
Farmers participating in the program will receive agronomic guidance, financial incentives, and access to digital tools that combine field data, soil measurements, and satellite monitoring to track progress in areas such as soil health, water usage, and biodiversity. This investment represents a significant expansion of Kellogg's approach to supporting more sustainable farming practices, building on over a decade of work with UK wheat growers.
Early data from the 2025 harvest indicates a notable increase in direct drilling, a practice associated with improved soil health and farm resilience. Across participating farms, direct drilling increased by 13.84% overall, and by 56.06% specifically for wheat-growing areas. Farmers have reported benefits such as reduced fertilizer use in favor of organic alternatives and improvements in soil structure and water infiltration.
Agriculture accounts for approximately two-thirds of Kellogg's Scope 3 greenhouse gas emissions. The company stated that supporting on-farm practices to reduce emissions within its supply chain is a key part of its broader climate strategy. The program aims to demonstrate how financial incentives can help farmers navigate the commercial challenges of adopting new agricultural practices.