Instagram rolls out AI video editor for creators

Brett Westervelt, who leads the Edits app, stated in a blog post that the assistant can identify patterns in performance over time and provide insights that are difficult to discern from metrics alone. He also noted that creators expressed a desire for a tool that handles analysis rather than creative work, emphasizing that the Edits assistant focuses on data digging while leaving creative decisions to the user.

Meta initially previewed the Edits AI assistant in June at an exclusive creator event. The company also mentioned plans for a desktop version of Edits. YouTube has also announced its own conversational video editing tool, expected early next year. Instagram's approach appears to be more analytics-driven compared to YouTube's, which suggested its tool would assist with the actual editing process.

Usage of the AI tool will be limited, but creators can unlock more usage by subscribing to Meta One.