Key facts
- Fox is adapting its reality show 'Farmer Wants a Wife' into short episodes.
- The show will be divided into 101 episodes for the My Drama microdrama app.
- This initiative is Fox's first foray into microdrama content.
- The move is intended to capitalize on the microdrama trend and generate revenue.
Fox is repurposing content by adapting its primetime reality show 'Farmer Wants a Wife' into a series of 101 microdrama episodes. These shorter episodes will be available on Holywater's My Drama app. This strategy marks Fox's initial step into the microdrama market, aiming to leverage the increasing popularity of this format and create new revenue streams. The adaptation involves dividing a full season of the existing show into concise installments.