Key facts
- Disney has started selling advertising time for the Super Bowl.
- Some Super Bowl ad slots were sold for $8 million.
- The initial asking price for a 30-second spot was $10 million.
- Advertisers were asked for an additional $10 million for other inventory tied to the 2027 Super Bowl broadcast.
- Advertisers engaged in disputes before sales began.
Disney has commenced the sale of commercial time for the Super Bowl, with reports indicating that some advertising slots have been sold for $8 million. This development follows a period of negotiation and disputes among advertisers. Initially, Disney had sought $10 million for a 30-second spot, coupled with a further $10 million 'match' requirement for other inventory related to its 2027 broadcast of Super Bowl LXI. The article notes that the squabbling among advertisers was significant enough to be compared to Donald Duck. Despite these initial demands and disputes, Disney has managed to sell a considerable amount of advertising inventory.