Key facts
- Dyson has removed its $499 CameraJet toothbrush from sale globally.
- The company attributes the removal to a single component issue affecting early batches.
- Dyson claims strong global demand and production scaling are causing shortages.
- Multiple reports indicate failures within seconds of use and water ingress into the battery compartment.
- Dyson has not disclosed the specific faulty component or the number of affected units.
- Dyson denies the product has been recalled.
Dyson has abruptly pulled its newly launched $499 CameraJet electric toothbrush from sale globally, citing a component issue and strong demand that is outstripping production capacity. The product, which features a camera and a fluid reservoir for targeted rinsing, was unveiled just weeks ago and launched in US stores on September 8. However, reports of water leaking into the battery compartment and device failures within seconds of use quickly emerged. Consumer Reports' own review unit reportedly stopped working within 24 hours of unboxing. By mid-September, the CameraJet had disappeared from online and physical stores in the US, UK, Singapore, and France. Dyson insists the product has not been recalled, but rather is experiencing high demand and supply shortages as production is scaled up. The company stated that a single component issue affecting a small number of early batches has been identified and isolated, with affected customers being supported. However, Dyson declined to specify the faulty component, the nature of the problem, or the number of units impacted. Experts suggest the issue could be related to waterproofing, with potential problems in manufacturing tolerances or adhesive curing processes. The rapid withdrawal and reported failures raise questions about the product's development and quality control, especially given its intended use with water.