Key facts
- Discovery+ ad-free plans increased from $10 to $12 per month.
- Discovery+ ad-based plans increased from $6 to $7 per month.
- Price changes are effective immediately for new subscribers.
- Current subscribers will see the new prices starting November 12.
- The price increases were planned before Skydance's acquisition of Warner Bros. Discovery.
Discovery+ has raised its subscription prices for new users by up to 20%, with ad-free plans now costing $12 per month and ad-supported plans $7 per month. These changes took effect immediately for new subscribers. Current subscribers will be notified 30 days in advance, with the new rates applying to bills issued from November 12.
A spokesperson for Skydance, which recently acquired Discovery+ parent Warner Bros. Discovery, stated that the pricing adjustments were already in progress before the merger and were not a result of the acquisition. The spokesperson explained that Discovery+ regularly evaluates its prices to align with the service's content and experience.
This marks the third price increase for Discovery+ since its launch in 2012. The previous hike occurred in January 2025, when ad-based monthly subscriptions rose from $5 to $6, and ad-free plans increased from $9 to $10.
Despite being a smaller venture for Warner Bros. Discovery compared to HBO Max, Discovery+ has been profitable since at least 2023 and is noted for its low cancellation rates. In a February earnings call, WBD CEO JB Perette described the service as a "tremendous opportunity."
Skydance has announced plans to combine all of its direct-to-consumer streaming services, including Paramount+, Discovery+, and HBO Max, into a single service over time. The eventual cost of this consolidated service remains to be seen, particularly in light of Discovery+'s new pricing.