Key facts
- Bob's Red Mill has perfected its Gluten Free 1-to-1 Baking Flour formula.
- The updated blend offers improved taste and texture for gluten-free baking.
- This flour is the first product to feature Bob's Red Mill's new packaging design.
- The product is made in a dedicated 100% gluten-free facility and tested for gluten content.
- The improved flour is currently rolling out nationwide to retailers including Costco, Sprouts, Whole Foods, and Amazon.
Bob's Red Mill has announced a perfected formula for its Gluten Free 1-to-1 Baking Flour, designed to enhance taste and texture. This updated blend aims to provide gluten-free bakers with a reliable, easy-to-use product that performs cup-for-cup in non-yeast recipes, delivering improved results for cookies, cakes, and muffins.
In addition to the formula update, the Gluten Free 1-to-1 Baking Flour will be the first product to debut with Bob's Red Mill's new logo and packaging redesign. This refresh is intended to make products easier to find and key attributes like gluten-free status more identifiable.
Daniel Barba, Vice President of Marketing at Bob's Red Mill, stated that the company is always listening to consumers and seeking ways to improve its trusted products. He noted that the updated formula builds on the existing qualities consumers know and love, while delivering enhanced taste and texture.