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August retail trends: Australians favor weight-loss drugs, 'dupe' brands, and EVs

Created at 29 Aug · 8:11 PM1 source↑ Market-relevant
IN SHORT

Australians are shifting spending habits, with August reporting season revealing increased demand for weight-loss drugs and 'dupe' brands, alongside a surge in electric vehicle uptake. Meanwhile, traditional sectors like pizza delivery face challenges, and postal services grapple with declining letter volumes.

Key Numbers

$11.7bnKmart Group sales last financial year
11%Revenue drop for Domino's Australia and New Zealand operations
40%Larger shopping basket size for GLP-1 drug customers at Chemist Warehouse
32%Record share of new car sales for electric and plug-in hybrid vehicles in July
$108mAustralia Post's pre-tax loss for the last financial year
15cIncrease in the price of a basic stamp
$1.85New price of a basic stamp
1930sCurrent letter volume levels in Australia
15%Fall in letter volumes in the last year

Who's Involved

Anko
Kmart's home brand expanding its 'dupe' strategy
Wesfarmers
Owner of Kmart Group, including Target
Domino's Pizza
Fast food chain reducing discounting in Australia and New Zealand
GapMaps
Analytics company providing store number data
Sigma Healthcare
Owner of Chemist Warehouse, benefiting from weight-loss drug sales
Vikesh Ramsunder
Chief Executive of Sigma Healthcare
Eagers Automotive
Operator of Australia's largest car dealership network
Keith Thornton
Chief Executive of Eagers Automotive
Electric Vehicle Council
Industry body reporting on EV sales data
Australia Post
Government-owned postal service reporting a financial loss

↳ Why This Matters

These trends reflect significant shifts in Australian consumer behavior driven by economic pressures and evolving preferences, impacting various sectors from retail and food service to automotive and postal services.

Key facts

  • Kmart's Anko brand is expanding its strategy of offering lower-priced alternatives to popular items into higher price tiers and international markets.
  • Domino's Pizza in Australia and New Zealand saw revenue drop over 11% in the past 12 months as it reduces discounting.
  • Chemist Warehouse data shows customers buying weight-loss drugs also purchase 40% more in their shopping baskets.
  • Combined battery-electric and plug-in hybrid vehicle sales reached a record 32% of new car sales in Australia in July.
  • Australia Post reported a pre-tax loss of $108 million for the past financial year.
  • The price of a basic stamp in Australia will increase to $1.85 on September 1.

Australians' spending habits are evolving, with recent reporting season data highlighting a significant shift in consumer preferences. Kmart's in-house brand, Anko, is successfully expanding its 'dupe' strategy, offering lower-priced alternatives to popular items and moving into higher-priced categories and international markets. This strategy has underpinned Kmart Group's $11.7 billion in sales last financial year.

In contrast, Domino's Pizza is facing challenges, with its Australian and New Zealand operations experiencing an over 11% revenue drop in the past 12 months. The company is reducing its reliance on discounting to improve franchisee profitability, a move complicated by the resurgence of cost of living pressures. A new tie-up with Coca-Cola aims to boost sales.

Chemist Warehouse, owned by Sigma Healthcare, is experiencing a boom in sales of weight-loss drugs like Ozempic. Chief Executive Vikesh Ramsunder noted that customers using these GLP-1 drugs also tend to purchase more protein powders, beauty products, and vitamins, leading to a 40% larger shopping basket size compared to other customers.

The automotive sector is seeing a strong acceleration in electric vehicle adoption. Eagers Automotive, a major dealership network operator, observed that customers rarely return to combustion engines after switching to electric or hybrid vehicles. In July, electric and plug-in hybrid vehicles accounted for a record 32% of new car sales in Australia, triple the volume from a year ago.

Meanwhile, Australia Post reported a pre-tax loss of $108 million for the last financial year. The decline in letter volumes, now at 1930s levels, combined with rising delivery costs, is impacting the postal service's finances. To address this, Australia Post will increase the price of a basic stamp by 15 cents to $1.85 starting September 1.

Frequently asked questions

Anko's strategy is to mimic popular items at a lower price, known as a 'dupe' strategy. It is now expanding into higher quality and higher priced options.

Domino's is reducing discounting to improve profitability for its franchisees and investors, aiming for more sustainable business operations.

Customers buying weight-loss drugs are also purchasing more protein powders, beauty products, and healthcare-related vitamins and supplements.

EV sales are accelerating, with electric and plug-in hybrid vehicles reaching a record 32% of new car sales in July, triple the volume from a year ago.

Australia Post's loss is due to rising delivery costs and the significant decline in letter volumes, which have fallen 15% in the last year.

What Happens Next

01Australia Post's basic stamp price will increase to $1.85 on September 1.
02Domino's will replace Pepsi with Coca-Cola from September.
03Anko plans further global expansion.

How It Developed

Kmart's Anko brand is expanding its 'dupe' strategy into higher-priced categories and international markets.
Domino's Pizza is reducing discounting in Australia and New Zealand to improve profitability, despite rising cost of living pressures.
Chemist Warehouse is seeing increased sales of weight-loss drugs, with customers also purchasing more protein powders, beauty products, and vitamins.
Electric vehicle sales in Australia reached a record 32% of new car sales in July, tripling from a year ago.
Australia Post reported a pre-tax loss of $108 million for the last financial year due to rising delivery costs and declining letter volumes.
Australia Post will increase the price of a basic stamp by 15 cents to $1.85 on September 1.

Sources

T1
August reveals Australians’ big appetite for weight-loss drugs, love for ‘dupe’ brands and an accelerating EV uptakeThe Guardian

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