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Apple Reverses Decision on Hide My Email Feature Amid User Criticism

Created at 25 Aug · 3:16 PM1 source↑ Market-relevant
IN SHORT

Apple has reversed a planned change to its Hide My Email feature, which would have transitioned users to @private.icloud.com addresses. Following user backlash, the company confirmed that Hide My Email addresses will remain on @icloud.com, preserving the feature's effectiveness.

Key Numbers

404 Mediareported bug

Who's Involved

Apple
Reversed decision on Hide My Email feature
John Gruber
Reported Apple's about-face on the feature change
Apple Reverses Decision on Hide My Email Feature Amid User Criticism

↳ Why This Matters

Apple's decision to maintain the @icloud.com domain for its Hide My Email feature preserves a key privacy benefit for users, preventing potential rejection by websites and maintaining the anonymity of disposable email addresses.

Key facts

  • Apple will keep Hide My Email addresses on @icloud.com, reversing a planned change to @private.icloud.com.
  • The Hide My Email feature generates disposable email addresses for users to protect their real inbox.
  • Users had criticized the planned change, arguing it would undermine the feature's privacy benefits.
  • A bug that previously leaked users' real email addresses has been fixed.

Apple has reversed a planned change to its Hide My Email feature, which would have transitioned users to @private.icloud.com addresses. The company confirmed on Monday that Hide My Email addresses will remain on @icloud.com, following significant criticism from users who argued the change would make the privacy tool less effective.

Hide My Email, a feature for paying iCloud+ subscribers, generates unique and disposable email addresses that route to a user's regular inbox, preventing websites from obtaining their real email address. Users expressed concern that the proposed shift to @private.icloud.com addresses would make them easily distinguishable from regular @icloud.com addresses, potentially leading websites to reject them during sign-ups.

While Apple did not provide a specific reason for reversing its decision, Daring Fireball's John Gruber reported that Apple employees had opposed the change. Earlier this year, a bug in the Hide My Email feature was reported to have revealed users' real email addresses, a flaw Apple fixed more than a year after being made aware of the issue.

Frequently asked questions

Hide My Email is a privacy feature for iCloud+ subscribers that generates unique, disposable email addresses. These addresses forward emails to the user's real inbox, protecting their personal email from websites and services.

Apple had planned to transition Hide My Email addresses from the @icloud.com domain to a new @private.icloud.com domain.

Users believed that the new @private.icloud.com addresses would be easily identifiable as disposable, potentially leading websites to reject them during sign-ups and defeating the feature's purpose.

Yes, Apple fixed a bug that revealed users' real email addresses through the Hide My Email feature more than a year after it was reported.

What Happens Next

01Apple will continue to use @icloud.com for Hide My Email addresses.

How It Developed

Apple's Hide My Email feature generated unique, disposable email addresses for users.
The company announced a plan to move users to @private.icloud.com addresses.
Users criticized the change, stating it would make the privacy tool less effective.
Apple confirmed that Hide My Email addresses will remain on @icloud.com.
A bug that revealed real email addresses was fixed after over a year.

Sources

T1
Apple rescues Hide My Email feature from the privacy scrap heapTechCrunch

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