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MapQuest surges in downloads after refusing Trump's 'Lake America' renaming

Created at 1 Sep · 9:16 PM3 sources↑ Market-relevant2 events
IN SHORT

MapQuest saw hundreds of thousands of downloads after stating it would not rename Lake Ontario to 'Lake America,' bucking a trend set by Apple and Google Maps following a presidential order. The company aims to retain familiar names for its users.

Key Numbers

No. 1MapQuest ranking in U.S. navigation apps
No. 4MapQuest ranking in U.S. non-gaming apps
No. 2MapQuest ranking in Canada overall
50 timesMapQuest's normal usage level increase

Who's Involved

MapQuest
mapping service that saw download surge after refusing name change
President Trump
signed executive order to rename Lake Ontario
Apple Maps
mapping service that renamed Lake Ontario to 'Lake America'
Google Maps
mapping service that also renamed Lake Ontario to 'Lake America'
Doug Berger
General Manager of MapQuest
Mark Carney
Canadian Prime Minister opposing the name change
Doug Ford
Ontario Premier criticizing the renaming
MapQuest surges in downloads after refusing Trump's 'Lake America' renaming

↳ Why This Matters

The popularity surge for MapQuest highlights a public sentiment against politically motivated geographic name changes and demonstrates how companies can leverage user loyalty by aligning with familiar naming conventions, even in the face of government directives.

Key facts

  • MapQuest's app downloads surged after it refused to rename Lake Ontario to 'Lake America'.
  • The company's decision followed a presidential executive order and similar changes by Apple and Google Maps.
  • MapQuest's app reached top rankings in U.S. and Canadian app stores.
  • Canadian officials have opposed the renaming of Lake Ontario.
  • President Trump's order came amid escalating trade tensions with Canada.

MapQuest has experienced a significant surge in app downloads after announcing it would not comply with President Trump's executive order to rename Lake Ontario to 'Lake America.' The company stated it would maintain the familiar name for its users, a stance that has resonated with hundreds of thousands of people, propelling MapQuest to top rankings in app stores in both the U.S. and Canada. This move contrasts with Apple Maps and Google Maps, which have adopted the new designation for U.S. users. The renaming initiative by President Trump, amid escalating trade tensions with Canada, has faced strong opposition from Canadian officials, who have vowed not to adopt the new name.

Frequently asked questions

MapQuest's downloads surged after it announced it would not rename Lake Ontario to 'Lake America,' appealing to users who preferred the original name.

The order directed the Interior Department to update the U.S. government's designation for Lake Ontario to 'Lake America,' amidst trade tensions with Canada.

Google Maps began displaying 'Lake America' for U.S. users, while Apple Maps also adopted the change. MapQuest was the notable exception.

Canadian officials, including Prime Minister Mark Carney and Ontario Premier Doug Ford, have criticized the renaming and stated Canada will continue to use 'Lake Ontario.'

What Happens Next

01Apple is expected to respond to President Trump's direct outreach regarding its mapping services.
02Further reactions from Canadian officials regarding the ongoing dispute are anticipated.

How It Developed

Apple Maps renamed Lake Ontario to 'Lake America' following a presidential order.
Google Maps also changed Lake Ontario's designation to 'Lake America' for U.S. users.
MapQuest announced it would not rename Lake Ontario, keeping the original name on its apps.
MapQuest's mobile app received hundreds of thousands of downloads after its announcement.
MapQuest climbed to No. 1 among navigation apps in the U.S. app store and No. 4 overall.
In Canada, MapQuest reached No. 2 overall, with usage jumping to approximately 50 times its normal level.
MapQuest's general manager stated the company's approach is to give people an app that keeps the names they are familiar with.
Canadian officials, including Prime Minister Mark Carney and Ontario Premier Doug Ford, opposed the renaming.

Sources

T1
Apple Maps changes name of Lake Ontario to 'Lake America'Reuters
T1
Apple Maps renames Lake Ontario to 'Lake America,' joining GoogleBusiness Insider
T1
MapQuest tops Apple, Google Maps in downloads after refusing Trump’s ‘Lake America’ changeThe Hill

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