Key facts
- The iPhone 18 Pro features a new 48-megapixel main camera with a variable aperture.
- The phones run iOS 27, including AI-powered tools like Siri AI.
- Apple's foldable iPhone Duo is scheduled for release on October 23.
- Shoppers lined up outside Apple stores globally for the launch.
- Apple capped direct purchases at two iPhone 18 Pros and two Pro Maxes per customer in Hong Kong.
Apple launched its latest iPhone 18 Pro and iPhone 18 Pro Max models on Friday, with new Apple Watches and AirPods also becoming available. The launch saw fans gather outside Apple stores worldwide, eager to be among the first to purchase the new devices. CEO John Ternus marked the occasion with a visit to the company's flagship store on Fifth Avenue in New York City, a tradition previously upheld by his predecessor, Tim Cook.