Key facts
- IMAX Corporation and Asian Cinemas are partnering for three new IMAX with Laser locations in India.
- The first location will open at AMB Classic in Hyderabad.
- AMB Cinemas is co-owned by Telugu superstar Mahesh Babu.
- The opening is scheduled before the release of the film 'Varanasi.'
This partnership signifies an expansion for IMAX into the Indian market, specifically targeting Hyderabad with its advanced IMAX with Laser technology. The collaboration with AMB Cinemas, a luxury brand associated with a prominent film star, suggests a focus on premium cinema experiences. The timing of the opening, ahead of a major film release, indicates a strategy to capitalize on anticipated audience demand.