Key facts
- Zee Entertainment secured broadcast and streaming rights for 39 FIFA soccer events in India.
- The rights cover the period from 2026 to 2034.
- Included events are the FIFA World Cup 2026, FIFA World Cup 2030, and FIFA Women's World Cup 2027.
- This is the first deal between Zee and FIFA.
- Zee Entertainment shares rose 6% following the announcement.
This deal grants Zee exclusive rights to broadcast and stream major FIFA tournaments in India, a significant market for soccer viewership. The long-term nature of the agreement suggests a strategic move by Zee to bolster its sports content portfolio and engage a large audience. The market reacted positively to the news, with Zee's shares seeing a notable increase.