Key facts
- AIG is now the largest shareholder in Salford City FC.
- AIG has entered into a multi-year commercial partnership with Salford City FC through the 2029/2030 season.
- AIG's investment will support football operations, generative AI initiatives, infrastructure development, and community programs.
- AIG is the first Fortune 500 company to take an ownership stake in a League Two English Football League club.
- The partnership aims to explore strategic opportunities to extend collaboration to women's football.
AIG has become the largest shareholder in English football club Salford City FC through an expanded, multi-year strategic partnership. This move deepens the global insurance leader's commitment to the club, building on its previous role as a minority equity investor and first Fortune 500 company to take an ownership stake in a League Two English Football League (EFL) club.
The expanded agreement, running through the 2029/2030 season, signifies AIG's long-term belief in Salford City FC's vision and growth trajectory. The partnership will encompass investment in football operations, the implementation of generative artificial intelligence in collaboration with Palantir for data-led decision-making, infrastructure development, and community initiatives via the club's Foundation. AIG will also benefit from extensive brand visibility on and off the pitch, with further activations planned for the 2026/2027 season.
Both organizations share a commitment to innovation and leadership, with a particular focus on growing women's sports. AIG, known for its support of women in business and sports, will explore strategic opportunities to extend its collaboration with Salford City FC into women's football. AIG Chairman and CEO Peter Zaffino expressed gratitude for the partnership, highlighting shared values and the club's potential. Co-owners Gary Neville, David Beckham, and Declan Kelly also emphasized AIG's significant commitment and belief in the club's strategy and community impact.