Key facts
- YouTube's third-quarter ad revenue was $11.2 billion, up 9% year-over-year.
- This figure missed the analyst consensus estimate of $11.43 billion.
- YouTube now has over 150 million Music and Premium subscribers.
YouTube's advertising revenue growth slowed in the third quarter, falling short of analyst expectations. Alphabet, the parent company, reported $11.2 billion in ad revenue for the period, marking a 9% increase from the previous year, which is a deceleration from the 13% growth seen in the prior quarter. Despite the weaker-than-expected ad performance, YouTube continues to expand its subscriber base, reaching over 150 million YouTube Music and Premium subscribers. The platform also maintains a significant share of TV viewership in the US, reportedly double that of Netflix.