West Ham United to retain Boyle Sports as front-of-shirt sponsor

West Ham United is set to announce the continuation of Boyle Sports as its front-of-shirt sponsor for the upcoming season, following the club's relegation from the Premier League. The agreement allows Boyle Sports to remain on the team's jerseys because the Premier League's ban on betting and casino brands for front-of-shirt sponsorship, set to begin in August, does not apply to teams in the second tier.

Vlad Kaltenieks, chief of Boyle Sports, expressed enthusiasm for the partnership, calling West Ham United one of English football's most recognizable clubs with a passionate fanbase. He stated that the previous season was just the beginning and anticipates an exciting season ahead.

This sponsorship continuation is a significant boost for West Ham, which has faced challenges both on and off the pitch, including senior executive departures and on-field performance issues that led to their relegation. The club's interim chief executive officer, Karim Virani, welcomed Boyle Sports' continued partnership, emphasizing the importance of commercial partners sharing the club's passion and drive for its fans.

Recent off-field developments for the club include shareholder David Sullivan stepping away from the board due to historic allegations and the earlier departure of Baroness Karren Brady. Boyle Sports had reportedly raised concerns regarding Sullivan. West Ham will commence their Championship season with an away match against Burnley, another club relegated from the Premier League.