Key facts
- UK consumers spend over £1 billion ($1.4 billion) a year on AI subscriptions, per research reported on November 5, 2026.
- The research showed Anthropic's Claude narrowing OpenAI's ChatGPT lead in the UK consumer market.
- The report did not name the research firm or give the size of either product's share.
UK consumers are spending more than £1 billion ($1.4 billion) a year on artificial intelligence subscriptions, according to research reported on November 5, 2026. The research also showed Anthropic's Claude narrowing the lead held by OpenAI's ChatGPT in that market.
The report did not name the research firm, give the size of either product's share, or state how much the gap had narrowed. It also did not break the £1 billion figure down by provider or by subscription type.