Trump renames AI to 'Super Intelligence' via executive order

The White House framed the change as a recognition of the "continuously advancing technological frontier" and the "limitless promise" of these technologies, suggesting that "Super Intelligence" better conveys their capabilities beyond mere imitation or automation. The administration stated that the United States has led in AI development for over 70 years and that the new term will help focus efforts on expanding capabilities, strengthening the economy, and improving lives.

However, the rebranding has been met with skepticism from industry observers. Adam Kovacevich, CEO of the Chamber of Progress, a progressive tech industry coalition, suggested that the move is a way for tech CEOs to signal loyalty to the president and that the industry is unlikely to adopt the new terminology. He compared it to corporate rebranding efforts that are not genuinely embraced.

Crucially, the executive order specifies that "Super Intelligence" has the same meaning as "Artificial Intelligence" under current law. This means existing laws, regulations, contracts, and grants that refer to "Artificial Intelligence" remain unaffected and do not need to be rewritten. The order does not impose new safety regimes, alter model access, pricing, or export controls.

A key component of the order is the directive for the Assistant to the President for Science and Technology, in consultation with agency heads, to propose a federal definition for "Super Intelligence" within 60 days. This proposed definition will assess whether it should modify, expand, or supersede the legal definition of AI, which could have more significant policy implications if enacted by Congress.

Additionally, a separate voluntary "Joint Commitment on Frontier Responsibilities" was signed by major AI CEOs on September 30, 2026, which Trump described as "morally binding."