Tesla launches summer collection with $595 Model Y trunk fridge

Tesla has introduced a new summer collection of accessories for its electric vehicles, featuring items like a $595 dual-zone fridge for the Model Y's sub-trunk. The collection, available on Tesla's online shop, also includes a tent for the Cybertruck and air mattresses for the Model 3 and Cybertruck. Some products, including the fridge and air mattresses, are already out of stock.

The release of these accessories aligns with the peak summer travel season and Tesla's strategy to generate additional revenue and foster brand loyalty from its existing customer base. By offering custom-fit accessories for its limited range of vehicle models, Tesla leverages its manufacturing advantage. This move comes as the company faces increasing competition from other EV manufacturers emphasizing utility and customization.

Recently, Tesla also added a six-seat version of the Model Y to its U.S. lineup, following the discontinuation of the three-row Model X.