Key facts
- Slate has partnered with Crayola to offer a color customization package for its EV truck.
- The package includes a full vehicle wrap, exterior decals, an interior air vent clip-on, and a key fob cap.
- Five color options inspired by Crayola crayons are available: fern green, jersey tomato red-orange, dandelion yellow, razzmatazz pink, and cerulean blue.
- Slate's base truck is delivered in gray, with customers opting for wraps to add color.
- The Crayola package costs $1,549.99, while standard wraps start around $500.
Slate, an electric vehicle startup that emphasizes customization, has announced a partnership with the iconic crayon brand Crayola. This collaboration aims to bring more color to the automotive market, addressing a trend where a vast majority of new cars are sold in neutral shades. The partnership will offer a color package for Slate's upcoming $24,950 EV pickup truck, starting at $1,549.99.
The Crayola package includes a full vehicle wrap, three exterior decals, an interior air vent clip-on, and a key fob cap. Customers can choose from five crayon-inspired colors: fern green, jersey tomato red-orange, dandelion yellow, razzmatazz pink, and cerulean blue. Slate's production model intentionally skips a traditional paint shop to keep costs down, with all trucks initially rolling off the line in gray. Customers can then add wraps to personalize their vehicles.
Slate's head of design, Tisha Johnson, noted that the company initially underestimated customer demand for color, but realized through their build-your-own website, where over 10 million trucks have been designed, that many users are opting for non-gray options. The Crayola bundle is one of Slate's more expensive customization options, costing about three times more than their standard wraps. Additional costs apply if customers combine the Crayola colors with Slate's SUV kits.
Beyond the color partnership, Slate has also made subtle adjustments to its production model since its initial reveal. These include ergonomic changes to the driver's side door controls, relocating the center high-mounted stop light to the tailgate, and adding a raised 'Slate' emblem. The company has also increased sound deadening in the doors, resulting in a more substantial feel and sound when closing.