Target adds new 'Cherry Stain' color to its brand palette

Key facts

• Target has introduced a new color, 'Cherry Stain,' to its brand palette.
• The new color is intended to balance the intensity of Target's primary red.
• Cherry Stain is prominently featured in the new Beauty Studio department.
• Some Target logos now combine the new color with the traditional red.

Target has introduced a new color, 'Cherry Stain,' to its brand palette, designed to complement its iconic red. The new hue aims to balance the intensity of the primary red, particularly in store designs. It is prominently featured in the retailer's new Beauty Studio department, which is rolling out this year. Target is also incorporating the color into some of its logos, combining it with the traditional red and white. The company is drawing on learnings from its SoHo store remodel to influence broader chain updates.