Key facts
- T-Mobile's new T-Mix plans allow customers to select and swap perks like streaming, music, and AI services.
- The Standard tier starts at $55 for one line, More at $75, and Loaded at $95.
- Perks can be changed every three months or during an annual window, with some benefits like satellite connectivity changeable anytime.
T-Mobile on Monday launched new wireless plans that enable customers to choose and switch benefits such as streaming services and food delivery, moving away from its previous strategy of offering fixed perks within specific plan tiers. This approach mirrors offerings from competitors like Verizon, but T-Mobile's plans include selected subscriptions at no additional cost beyond the monthly price. The company believes this flexibility will appeal to customers who subscribe to multiple services, as competition in the US carrier market increasingly focuses on benefits beyond network coverage and phone promotions. According to T-Mobile Chief Marketing Officer Allan Samson, Netflix was the most popular perk in an early October pilot program, with music subscriptions and AI services also drawing interest. The new T-Mix plans will be available next month in three tiers: Standard, More, and Loaded, with pricing starting at $55 for one line. The number of available perks will vary based on the tier and the number of lines. Partnerships include companies like Apple, DoorDash, Google, Hulu, Netflix, Paramount+, SiriusXM, Xbox, and YouTube, with options for Delta SkyMiles and ESPN Unlimited also available. Customers can change their selected perks quarterly or annually, with certain benefits like satellite connectivity being adjustable at any time.