Key facts
- Target is shifting its holiday strategy from a marathon to a series of sprints.
- The retailer plans store resets in early November and early December.
- A "Christmas Morning Magic" micro-season is planned for the final 10 days before Christmas.
- New stocking stuffers will be available priced from $3 to $20.
Target is adapting its holiday shopping strategy to a series of "sprints" to maintain customer engagement and boost sales through the final stretch of the season. This approach, inspired by the success of its revamped SoHo concept store, aims to counter the typical late-season slump where shelves can become picked over. The retailer will conduct major store resets in early November and again in early December after Black Friday. A new "Christmas Morning Magic" micro-season is planned for the last 10 days before Christmas, transforming the back of the store with fresh stocking stuffers.